Recently I received this email from my
good friend Jimmy Jones, whose simple, straight forward, and most important,
practical sense of business has always amazed me. Hope it helps you
get started.
"Hi Alejandro,
Last week I promised to show you a simple little technique that
will allow you to skim some of the cream off the top of popular
niche markets.
Here is that technique:
If you look in the
ClickBank Marketplace
you will find the top selling info products in 9 different
categories:
* Business to Business
* Computing & Internet
* Fun & Entertainment
* Health & Fitness
* Money & Employment
* Sports & Recreation
* Home & Family
* Marketing & Ads
* Society & Culture
If you click on any of the above categories (in the
ClickBank Marketplace) you will see a list of the products in that category.
The top 10 selling products for each category are on the first
page of each
category listing.
These listings are updated every two weeks so if you print out the
list of products and keep track of which products consistently
appear in the top 10 you will know exactly which products are hot.
You can be sure that the owners of these products are selling a
lot of products just by the fact that they are consistently on the
first page.
Go though the list of top ten products in each category and see if
you can create an add on to the product. For example, the 3rd
product in Business to Business is "Affiliate Money Tree Handbook"
an ebook about affiliate marketing by Mike Delrue. This product
has been in the top 10 for the past 2 months so we know it is a
hot product.
What kind of "add on" could you create for this product? Here are
some ideas:
* A software tool that allows people to keep track of their
various affiliate programs.
* A video product that shows people some of the more difficult to
explain techniques covered in the ebook.
* A case study of how you used the product successfully.
* A list of underexploited affiliate markets.
* A database of high traffic keyword.
* An audio interview with the creator of the product.
Get the idea? Every product has the potential for multiple add ons.
But, don't create the product yet!
What you should do is contact the owner of the product and give
him or her a brief outline of your proposed add on product. Tell
him that you will create the product and give him 50% of the
profits if he will agree to:
Promote the add on to his currect customers.
and/or
Offer the add on product as an upsell to people who buy the main
product.
If he agrees -- create the product. If not, go on to the next top
10 product on your list.
What if he steals your idea and creates the product himself?
Number 1: He won't.
Number 2: Even if he does you have very little time invested in
the product (just the time it took to create the outline) so you
just go on to the next one.
This is a very low risk/high reward method for getting into the
info publishing business because you already know before you
create the product that there is a market of proven buyers for the
product.
Take this idea and run with it!
Thanks for reading,
James
P.S. If you missed the last issue of Kick Butt Ideas you can find
it
online at:
www.Kickbuttideas.com
"
Thank you,
James"
James Jones is the
Author of "12 Little-Known, High Profit, Low Startup, Kick Butt
Business Ideas for 2005 and Beyond!" Download your free copy from:
www.KickButtIdeas.com
