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Make
Your Links Work!
The link exchange program that works, really works with the search engines to
generate highly targeted traffic to your website.
How to Get Other People to Link to Your Website and Get
Free Traffic!
by Sean Proske
How would you go about getting a large number of highly
ranked sites to link back to your own website?
Simply asking for a link won't do the trick, even if you
offer to reciprocate. A site that gets 100,000 hits a month
won't consider it a fair trade to exchange links with a
site that gets 100 hits or even 1,000 hits a month.
In order for websites that are much more popular than your
own to link to yours, there has to be something to justify
it. Something of value needs to be exchanged. If you
can't offer at least as much traffic as you'd expect in
return, and paying for links isn't an option, then you
need to be a little creative to create value in linking to
your site. There are at least five ways to accomplish this.
1. Ezines
Write articles and then submit them to ezines. Your article
will end with a resource box that contains a link to your
website. Ezine publishers are always looking for fresh, new
content and if you can put together a few paragraphs worthy
of publication then your article will make it's way into
the ezines, and stick around for a long time in their
web-based archives of previous issues. Search engines index
Ezine archives regularly, and those pages are usually
ranked fairly high. An inbound link in an ezine's archive
will do wonders for your link popularity. Fill that article
with keywords that are relevant to your target market and
even if your website still ranks poorly, your article may
very well appear on Google's first page.
2. Article Banks
Take that article you've just submitted to the ezines,
and post it on article banks. Article Banks are basically
websites that provide a source of royalty free content for
ezine publishers to use. Posting articles there is an
indirect way of submitting your work to publishers for
their consideration. For the most part, article banks
include every submission in their database, so even if no
ezines are interested in publishing your article, you still
end up with an inbound link on a site that has a high
ranking, and is spidered frequently by the search engines.
It counts for link popularity, and as with an article
published in an ezine it may still come up on the first
page of search results if you stack it with relevant
keywords.
3. Testimonials
Every business loves a glowing recommendation. Testimonials
are a powerful marketing tool, and if you're willing to
provide one it will probably be published in a very
prominent place on the recipient's website. A testimonial
is a great way to get inbound links on high-ranking
websites, and as long as you don't go overboard it's
okay to talk a little bit about your own business. For
example, consider the following testimonial.
"We were just getting ready to release our new article
submission software when we realized our website was down.
It turned out that our domain had expired and it was
pending deletion. We called our registrar, and in spite of
the fact it was 3am in their time zone they were able to
help us out. The customer service representative was
courteous, professional, and extremely helpful. We were up
and running again within an hour, and yes we renewed for
ten years. It'll be a long time before that happens to us
again. After the service we received, we'll never deal
with anyone else.
Sean Proske
Has Network Solutions, PayPal, or eBay provided you with
exceptional customer service? If so, give credit where
credit is due. The potential for traffic is huge. Even
smaller sites can collectively generate a significant level
of traffic. A couple of weeks ago I paid my web host
provider a compliment. They used the testimonial and posted
it on their site. Not even a month has gone by and I've
already had 50 unique visitors as a result. Imagine 100
such testimonials out there. An extra 5,000 visitors per
month is a nice reward for saying something good about
someone who's doing a good job, and in addition to the
extra traffic it also gives your link popularity a bit of a
boost.
4. Message Boards/Forums
Find message boards or forums related to your area of
expertise. Post helpful messages, and post them often. Your
knowledge will establish credibility for yourself and your
business. Your willingness to help others will inspire
loyalty in those whose problems you solve, and they'll
buy from you first. Embed important keywords in your
messages, include your URL in the signature on each message
you post, and just like the ezine archives and article
banks, your messages will be indexed by the search engines,
your link popularity will improve, and people will find
your site.
5. Shareware Directories
Shareware and Freeware directories, download sites,
software archives, whatever you want to call them; they are
high-ranking sites that generate lots of traffic. If
you've written any type of software then you've
probably already created a listing on many such sites. If
not, then it probably hasn't even occurred to you to post
anything to the shareware sites. Need something to post, no
problem. If you have a website then you probably have some
PHP or Perl scripts to handle form submission, process
orders or some other task. If you wrote these scripts or
paid someone to write them for you, then you own the rights
to them and you can offer them for sale or simply give them
away.
Using any one of the above techniques will help you to
quickly develop a large network of high quality inbound
links from high traffic sites. The more links you have, the
more traffic ... and the more sales you'll have.
2006 Sean Proske
------------------------------------------------------------
Sean Proske is the CEO of Byte Foundry, a software and web
application development firm, specializing in
traffic-building solutions for webmasters. To find out
more, visit http://www.bytefoundry.com
Welcome to my website established since 1991 to help people
like you start your own business. With a background in Economics
from the University of Oregon, more than 15 years experience in the
financial markets in Mexico City, and a relentless passion for marketing -from
the Hospitality Industry to the Internet, my quest is to help you start your own
business and become financially independent.
In the end, you choose what you want to do with your time,
be it spend it with your family, traveling, or helping others achieve their
dreams.
What you will find
as we work towards your dream, is the result of endless hours of testing, trial and error,
carefully selected to save you time, valuable time.
Like Thomas Alva Edison once said,
“I have not failed, I have found 10,000 ways that don't work”
Before You Get Started!
Make sure to sign up for my free newsletter, "The Freedom Project", containing the best articles on how to start your own business: Terry Dean, Dr. Ken Evoy, James Martell, Marlon Sanders, and many others, carefully
researched and collected during the years for your benefit. Save time, make money.
Sign up now!
So if you are ready to start, roll up your sleeves and let's get to work, for as our friend Edison said:
“Genius is one percent inspiration and ninety-nine percent perspiration.”
The First Step!
Starting your own business can be a quite a stressful task.
But you can save loads of time by following simple, common sense steps
recommended by the experts. Some of these are FREE.
Think in terms of what you like to do most. The wisdom of one of the greatest
all time inventors, Edison would have it:
“I never did a day's work in my life. It was all fun.”
Next, think of the people you would like to help
and deal with. Or better yet, who do you like to deal with? The
people you like to speak with. What are their interests? They are
your interests. What do they need? What do they buy? What
would they like to have?
When starting your business you must think
first and foremost about the person that will be buying your products and
services. This is what the experts refer to as being Customer Oriented.
Can you describe, with wealth of detail who your ideal client is? What
is she wearing? Where does she go? When does she shop? There
are several free articles for you, by some of the most successful
marketers in the Internet to discover who your ideal prospect is:
"Which Came First, The Product Or The Prospect?", by Terry Dean
"1st, Find The People
You Like", by Alejandro Cardenas
"Upside Down Marketing", by Terry Dean
Need help to spark up the flame?
Start Your Own Business Ideas
is an excellent place to
start.
Also, you can download the extraordinary and completely free
Action Guide by Dr. Ken Evoy,
President, patient, and brilliant entrepreneur, that gives you detailed, easy,
step by step instructions on how to build a business from the ground up. Don't sweat it - after all that's why you're here.
Lets take a look at the first step to
start your own business!
I was Financial Director for the leading private
security firm in Cancun, Mexico, when I started my own business. It all
began with a passionate desire to learn all I could about the emerging
internet markets. I would read site after site, looking for the truth
amidst all the sales material flying around the internet marketing field.
Listen, to Dr. Evoy's advice on this: "Do not start another
Internet Marketing web site!" I
started backwards, with an email manager,
GetResponse, which by the way I still use today! Signed up for an
affiliate program, and started publishing "The Freedom
Project", which has had more than 200 consecutive weekly issues.
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