5 Internet Myths
Still Floating Around
by Terry
Dean
5 Lessons Every Internet Marketer Needs to Learn From Direct Mail
Experts
by Terry Dean
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When advertising on the Internet, you will want
to use as many low cost or NO cost advertising sources as possible...That
is the big advantage of the internet over traditional methods of
advertising. Sending out follow-up letters to interested people is
FREE...There are thousands of sites where you can place FREE
classified ads.
Many service providers have a section for Free ads...Placing a
Signature File on the bottom of all of your emails and message boards
is Free. Best of all though, Search Engine Advertising is Free.
Search Engines are misunderstood in a major way...It is possible to
get 100 of 1,000 people a day visiting your site through the major
search engines, but it ISN'T EASY. You CANNOT just go through and
submit your site to 350 search engines using automated software...It
doesn't work that well. You will notice little or no added traffic
from such methods.
In all honestly, there really are only 8 search engines which people
really get traffic from. The other ones are much smaller and if you go
to their sites you may see 1,000,000 hits, but when you do a search
you only see 300 or so hits.
This means that everyone has submitted their sites there, BUT almost
no one is using them to do any searches for anything.
The eight major search engines will produce 95% or more of your search
engine traffic...They are:
Alta Vista ----
http://www.altavista.com/
Excite --------
http://www.excite.com/
HotBot --------
http://www.hotbot.com/
Info Seek -----
http://www.infoseek.com/
Lycos --------- http://www.lycos.com/
Open Text -----
http://www.opentext.com/
Web Crawler ---
http://www.webcrawler.com/
Yahoo --------- http://www.yahoo.com/
The problem is that if you are not listed in the top 20 of a specific
search engine under a certain keyword, you have little or no chance of
ever actually being found. There are millions of people submitting
their sites to these search engines and if you are coming up in the
125,021 place, NO ONE will ever come to your site through that search
engine.
Learning how to submit your site to the search engines and getting top
positions isn't always easy...Think about it...You have 1,000,000
people trying to make sure they get ahead of you in line. You have to
learn a lot of how to get high listings on the search engines and just
what to do to take advantage of them.
Think about it though...500 hits a day are possible from search
engines...How much would you have to pay to get that kind of
traffic from banner advertising.
The cheapest place I have seen for targeted advertising lately for
banners cost $250 for 40,000 banner viewings. If you had a banner with
a click through ratio of 5% (Which is high) you would get 2,000 hits
for your $250.
So with 500 hits a day or 3500 hits a week, that would be equal to
$437.50 a week in FREE advertising you could get just for getting
extremely high listings on the search engines. Is an extra $400 profit
a week worth taking the time to learn how to get high listings on
search engines? It is to me!
Here are a couple of Quick Tips on Getting High Listings on Search
Engines:
1) Write down every keyword you can think of which applies to your
site that you want to bring targeted traffic in from.
2) Become a Digital Detective. Step two is to go to some of the major
search engines and do a search for your competition. Use some of the
keywords you would use to look for your site.
Visit these sites and write down other keywords you might not have
thought about. Also save some of the pages so you will be able to look
at them later to see what they are doing to get into the top 10 on a
certain keyword.
3) Investigate these pages thoroughly...Start trying to notice what is
similar among them. Whatever it is that is similar is probably what is
getting them up on the tops of the search engines.
NOTE: All the Search Engines have different requirements!
How many times is the keyword being mentioned in each page? To get
high placement you will probably have to create a version of your site
that is different for EVERY ONE of the search engines separately. This
is time consuming, but well worth the cost.
4) Examine the Meta Tags
If you have an html editor, when you look at the html of the page, you
will be able to see it's Meta Tags. They will look something like this
at the top of the page.
<HEAD>
<TITLE>Home Business</TITLE>
<META name="description" content="Everything you wanted to make money
in home
business.">
<META name="keywords" content="home business, MLM, network marketing,
money,
computers">
</HEAD>
I am NOT telling you to copy theirs...I am telling you to look and see
if they use a keyword 5 times, then you probably should do that too.
See what is similar between each of the top ten pages in a category.
You can learn ALOT this way on how each search engine works.
5) Begin preparing and submitting your pages after following the rules
that you found out about your keywords. The first search engine you
should start with is Infoseek usually. When you submit to them you
will find they will index your page within minutes so it is GOOD way
to test your pages for rankings.
To help everyone with their submissions, I have created a Traffic
Building e-book which contains the submission forms for ALL 8 of the
major search engines. So, instead of having to go to eight different
places and hunt for the "add url" sections, you can do it all from:
http://www.bizpromo.com/traffic.exe
Terry Dean, a 5 year veteran of Internet marketing, will Take You By
The Hand and Show You Exact Results of All the Internet Marketing
Techniques he tests and Uses Every Single Month"
Click here to find out more
Terry Dean will teach you how to make money with
advertising like you've never imagined!
Click here
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