13 Breakthroughs For
Immediate Profits...
by Terry
Dean
Enter
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Too often businesses and individuals only think of profits in a
linear fashion.
They think of adding 10% more customers this month or this year. They
think of
growing in small little steps.
You must break out of this mold. The Internet has leveled the playing
field.
Businesses you have never heard of before have become household names
in only a
few short years. Think about it. Have you ever heard of Amazon, eBay,
Yahoo, or
Napster a few years ago? Now, they are front page news on every
newspaper every
single day.
Fortunes are being made and lost in a single year online. As a matter
of fact,
there have been more millionaires created in the past 2 years than in
the last
200 combined. This new market is still wide open and it is up for
grabs to those
with the ambition, guts, and speed to take control of it.
The Internet is wide open to you and your business. While the major
corporations
throw millions of dollars at billboards and TV ads trying to gain the
eyeballs
of the average population, you can quickly and easily corner a very
specialized
niche market of your own.
Here are a few ways you can produce immediate breakthroughs at your
web sites.
Below are thirteen strategies that can and will produce an immediate
increase in
profits in your web business.
If you are just getting started in your own business, then take the
following as
an introduction to a profitable web business. Take notes and give
yourself ideas
you will be able to add into your web site later on in the growth
process.
1. Design a High Quality Web Site
The biggest mistake that I see 95% of small business webmasters making
is in the
area of designing their web site. There are two primary mistakes that
I see made
over and over again.
The first mistake is to focus so much on the web site design and
graphics that
they overwhelm the actual product itself. A gorgeous web site is
created using
Flash, Real Audio, Real Video, etc. but it is never tested to be
effective or
not. In my own tests, I have found that a simple professional looking
site
produces the best results...without all the bells and whistles.
The second major mistake that webmasters make is to use the wrong
tools to
design their site in the first place...and they end up with a very
unprofessional looking site. The real idea of the web site design
process is to
produce something that looks professional, but that doesn’t draw away
from the
text. The key to your web site is have all images and graphics focus
your
visitors back to your advertising message.
2. Automate Your Email Follow-Up
The key to selling online or selling anywhere for that matter is to
follow up
with your prospects at least 7 times. You cannot rely on just one
visit to your
web site to cut the mustard. The biggest profit producing strategy I
ever came
up with was to start working on getting people to subscribe or opt-in
to an
email follow-up list by giving them a free training series on my
subject.
The easiest tool to use for email follow-up is from Postmaster Online
which you
can go to from http://www.postmasteronline.com/home/10683/
They give you 50 autoresponders which automatically follow-up, a
complete
database system to track all of your prospects and customers, a
contact system,
and more. It is the best tool I have found to help you increase your
Internet
response rates immediately.
3. Start an Opt-In Email List
Even with all of my advertising, web site traffic, and promotions,
over 50% of
my income still comes in through my opt-in email list which I send out
almost
every week. Starting your own opt-in list is the key to long-term
Internet
profits. Just like in direct mail, the profit is in the list. Build
your list.
The best strategy to handle your email list is to use the Postmaster
Online
system from above. It can give you a personalized ezine (if you are
collecting
names with your email addresses) and can handle all of the removes,
unsubscribes, and undeliverables for you.
If you can't afford the Postmaster system (even though it is a low
monthly
cost), then you could get started with the free service from Listbot
at
http://www.listbot.com/
4. Place a Sponsor or Solo Ad in Ezines
People are always asking me the quickest way to build traffic to their
sites.
Search Engines usually take a while, banner ads are expensive, and
offline
advertising takes months. The quickest, lowest cost, and most
effective form of
online advertising is placing sponsorships and solo ads in ezines and
online
newsletters.
Nothing else will even come close to the results which you can produce
through
this method. You can purchase sponsorships and solo ads for $100 to
$1000 and
often produce results of three to ten times the ad costs if you have
an
effective ad for the appropriate audience. There isn’t anywhere else
in the
world that you can get this kind of bang for your buck when it comes
to spending
money on your marketing.
5. Use a Pay-Per-Click Search Engine
Regular search engines take months to get positions in and start
bringing the
traffic (although you can pay Yahoo’s special fee of $199 to get in
there
quicker). The way to get traffic immediately from the search engines
is to start
dealing with the pay-per-click search engines such as Goto.com.
Goto.com allows you to set up an account and then you only pay a set
fee (almost
in an auction model) for each visitor to your site. If you bid one
penny per
visitor, then you only have to pay a single penny for every visitor to
your
site. If you bid ten cents, you pay ten cents. If you have tested and
can bid a
dollar per visitor, then that is what you will pay. How much you pay
for traffic
is up to you.
There are now several hundred search engines following this model.
Most of them
don’t produce nearly as much traffic as Goto.com, but some of them can
be used
once you have proven the effectiveness of your keywords at Goto.com
first.
You can find thirty of them at: http://www.payperclicksearchengines.com/
6. Participate in Online Schmoozing
Beginning marketers online are always looking for the best free
advertising
methods, but as the years go by, more and more of these methods are
disappearing. The quickest free advertising method available to start
participating in online newsgroups, mailing lists, and forums.
You don’t directly advertise in any of these groups. You participate
in the
discussions and allow your small signature file to appear at the
bottom of the
messages you post. If you post good comments and participate in the
discussions,
then you will quickly build a good reputation and will generate
traffic and
sales at your web site.
Newsgroups: http://www.dejanews.com/
Forums: http://www.forumone.com/
Mailing Lists: http://www.liszt.com/
7. Make a Special Offer
If you have built up an opt-in email list (as in number two above),
then you can
run a special members only sale or special offer. Only current members
will get
these discount prices or an added bonus that you can create or
purchase
wholesale.
You could also do a customer’s only sale. Send out an email to
everyone who has
purchased something from you in the past offering them a new special
product at
a discount price or other bonuses added to current products you sell.
Nothing
will produce
income faster for a business than to contact their previous customers
with a
special offer.
8. Create a Point-Of-Sale Upsell
This technique can usually increase your web site profits by 10% to
20%
immediately the moment you put it in place. It is also very simple to
put in
place. Once someone orders a product from you, have the thank you page
on your
web site which comes up show several other products or services that
you have
available for immediate purchase at a special discounted price.
You will find that often 10% to 25% of your customers will immediately
take this
opportunity to purchase the other product at the special price (maybe
10% off or
something similar).
Stores use this idea all the time. Look at all the small items like
magazines,
candy, etc. that they pack at the checkout counters. How often do you
pick up
something else you didn’t need just because it was there and you were
already in
a buying mood?
9. Set Up an Affiliate Program
The king of affiliate programs is Amazon with their group of over
300,000
affiliates. While you don’t want or need this large of a number to be
successful, think about what it would be like to have 1,000 to 5,000
people
eagerly selling your products and services for you with a small share
of the
profits.
If you don't want to have to deal with any CGI script of any software
to run the
affiliate program, then you can have it outsourced. Companies such as
Clickbank
not only take orders for electronic products, but they will also run
your
affiliate program for you. Many of the other online processing
services are now
following their example.
You should be able to sign up 300 to 500 new affiliates for a good
paying
program in less than a month by using the Affiliate Announce program
at
http://www.affiliate-announce.com/
10. Spread a Virus
If you haven’t heard of viral marketing yet, then you must have been
hiding in a
cave somewhere. For many, it is considered the ultimate online
marketing
technique. How else would a company such as Hotmail.com grow to over
40 million
users while spending next to nothing in ad costs? ICQ quickly spread
itself
around the Internet without having an ad budget.
Viral marketing basically entails created something for free that
others will
pass around for you. It could be as simple as a free report or a free
ebook, or
as complicated as creating a unique software program to be passed
around.
11. Send an Online Press Release
The quickest way to generate ten thousand hits or more immediately to
your web
site at very little cost is to send out an online press release. All
it takes is
one mention in a newspaper, magazine, radio program, or TV show to
drive more
traffic to your site in the next 24 hours than you will through all of
your
other promotions for the next month.
Successful entrepreneurs make it a habit to regularly send out press
releases
about any new benefits that they offer to their customers. This used
to be cost
prohibitive through the cost of postal mail and long distance faxing.
Now, you
can send out the press releases by email or pay only $200 or so to
have them
sent out for you. Two hundred dollars could never buy you a write-up
in a
magazine, but a press release could potentially give you dozens.
Personally, I have found Paul Hartunian's system to be the easiest
system in the
world to follow to get more publicity than you can handle. It is a
little
pricey, but it is worth every penny: http://www.instantpublicity.com/
12. Send Out Articles to Ezines
Here is another zero cost strategy for selling your products or
services. Write
up a good article with valuable information in it (you could even use
our simple
article writing strategy) and submit it to the ezines in your niche
market. If
your article is well done, you will find that much of the time it will
be the
featured article in many of them.
This is better than having a featured ad in an ezine (and you know how
I feel
about those)!
13. Start an eBay Auction
This idea won’t work for every business, but it could be a significant
source of
income and traffic for your web site. Over 40,000 powersellers
currently sell
$2,000 or more per month on eBay (all the way up to $500,000 a month
for a few
of them). All you have to do is go over to eBay and find out what
products are
HOT sellers...If yours is one of the hot topics, then you could have a
built in
money and traffic generator for your site at almost no cost whatsoever...
Terry Dean, a 5 year veteran of Internet marketing, will Take You By
The Hand
and Show You Exact Results of All the Internet Marketing Techniques he
tests and
Uses Every Single Month"
Click here to Find Out More:
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