5 Steps To Success In Using Video To
Profit On-line.
by Mark Sturge
Discover the enormous shift that the Net is about to
experience in the next 5 years…
and how you can easily profit from it!
Here are the five simple steps to take for on-line success:
1. Get your customers to trust you
As every business owner knows, clients are the lifeblood of
your e-business.
You can be the best practitioner of your craft in the world,
but without customers, all your study and training can mean
zilch!
I’m sure you already know, from personal experience, that
people don’t want to do business with just anyone.
They want good solid service from people who have been there,
done that.
If you can provide valuable advice to your prospects, you can
be sure that they will begin to trust you and develop a
RELATIONSHIP with you.
And just how do you position yourself as an expert?
How do you gain their trust?
2. Testimonials
And not just any old testimonials, we’re talking VIDEO
testimonials.
Imagine this.
What if you could get a super salesman to work
24 hours a day,
7 days a week,
52 weeks every year…
a salesman who never gets sick or tired and all he/she does is
direct hordes and hordes of targeted clients to your business?
What if this salesman was also a satisfied client?
Don’t even try to estimate the astounding value someone like
this would bring to your business.
And it can all be done with the power of video.
3. The Power of Video
Anyone can be a video producer, especially today.
Technology has delivered the tools and there is an emerging
group of people who know that
(don’t tell anyone this) video production is easy, if you have
the right plan.
Don’t just take my word for it, here’s what the ‘big guns’ of
Internet marketing have to say on the topic of on-line video:
“Video and DVD has a high value to it and can be completed at
a fairly low cost.”
You could purchase a Video editing card and a digital
camcorder and begin creating your own video information
products and testimonials.
Video and DVD has a high-ticket value to it and is going to
become more and more valuable as it is integrated into the
Internet.
Jo Han Mok
CEO, Super Fast Profit Enterprise
www.TheProtegeProgram.com
“Joe, what do you see for the future of the Internet?
Look for more video as bandwidth opens..."
Joe Vitale www.mrfire.com
Now desktop video is a huge opportunity and you have the
chance to leapfrog other businesses not as informed as you.
You can visually show potential customers concrete evidence of:
· A video sample of your product
· The quality of your work
· Satisfied clientele
· Your customer back-up and support mechanisms
Everyday businesses are looking for an edge.
A way to distinguish themselves from the competition.
And now getting your business message to the masses in a cost-effective
manner is possible.
Yes… possible. And you can be the video producer that does it,
the ultimate DIY (do it yourself)!
4. The Right Plan
Most people think that it takes big bucks to produce video for
business.
The inside secret is that you can produce quality online or
offline video productions with a relatively small investment
– and having the right plan that can take you step-by-step
through the process is a crucial component.
Here are the steps I suggest you should follow:
1. Get yourself a digital video camera
2. Learn how to use it to produce ‘compelling’ video of
satisfied clientele.
This sounds obvious, but it can be where the majority of
operators ‘drop the ball’.
(Learn the techniques at www.kmsvideo.com ).
3. Engineer cost effective solutions to produce professional
production values
(in particular the areas of lighting and audio).
4. Polish your production with your desktop editing system.
5. Distribute your message to your clients and potential
customers on video tape, DVD or via e-mail
And the list of online superstars who see that linking the
power of video with the delivery
and reach of the Internet as the way of the future is growing
daily:
“What innovative marketing approaches are you using?
One of the most exciting things we've done recently is to put
an actual video online..."
Mark Joyner
Jim Edwards is another Internet marketer jumping on the video
bandwagon.
A journalist by trade, Jim’s primary medium for delivering his
message has been print.
He now provides his message in video format online.
5. Understand Your Audience
One of the reasons for the preference of video is because you
can share a greater amount of information in a shorter time.
Understand this:
· FACT: The majority of people are auditory and visual
learners
· hungry for information but,
· are time poor.
If you understand this, you’ll realize why so many Internet
marketers
(we’re talking about top-flite, successful Internet marketers)
are turning to online video to convey their message.
If you, at present, market your business online, take
advantage of the current shift to the way information is
delivered on the Internet.
You still have the opportunity to separate yourself from the
majority of on-line marketers and that's where the little guys
win.
Bottom line…
Whether you’re using a web-cam, video camera or a professional
broadcast camera the same basic rules of filming apply.
Easy to learn and so simple to apply, but can ruin a video if
not followed.
So don’t allow your important business message to get lost in
a jumble of poorly composed images.
Apply the basics and deliver the right message to your target
audience.
Mark Sturge, web master, owner KMS Productions.
Mark has been filming, editing and producing videos and
television productions since 1997
Professional Video Editor & Author Nerissa Oden says
""Mark Sturge has created an awesome way to learn the tricks
to shooting great videos"
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