5 Insider Secrets To Writing Million Dollar Sales Letters

Writing money making sales letters is the single most important skill you must learn to make money with your business, ANY business. Terry Dean, my personal favorite, outlines with his clear, organized, and POWERFUL style, the

"5 Insider Secrets to Writing Million Dollar Sales Letters"

by Terry Dean

One of the most important skills you could ever learn is
how to write million dollar sales letters. The difference
between a killer sales letter and a mediocre one is often
the difference between a successful site that earns
thousands of dollars weekly and one that can't break even.

It doesn't matter if you drive tens of thousands of people
to your site every day if you can't convince them to buy
from you once they are there. Your site will never be
profitable if it isn't full of benefit driven client
centered ad copy.

The good news is that anyone can fill their site with
good ad copy. If you don't want to write it yourself,
you can find numerous good ad writers who are willing to
do it for around $1,000 to $15,000 per sales letter.
If that cost is too much for you to bear, I have even
better news for you.

Anyone can learn how to write million dollar ad copy.
Don't start letting your mind come up with all of the
reasons why that may be true for other people but not
for you. Let me rephrase that sentence. YOU can write
million dollar ad copy.

The best copywriters in the world did not have the best
writing skills when they started out. Many of them, in
fact, don't even have high school diplomas. Just because
you have never even written a free report doesn't mean
you can't write a killer sales letter. As a matter of
fact, I am going to give you the best insider secrets
available in the world to help you write the best ad
copy you possibly could.

There are thousands of resources online that will teach
you how to write better ads. Below are just a few of the
books or manuals that will help you learn how to write
good ad copy:

* Advertising Magic by Brian Keith Voiles
* Maximum Profit Copywriting Clinic by Bob Serling
* Magic Words that Bring You Riches by Ted Nicholas
* Cash Copy by Jeffrey Lant

These types of books and manuals will teach you the in's
and out's of the inner workings of good ad copy. They
will teach you the important pieces you need such as
creating great headlines, listing benefits, finding
testimonials, and using a P.S. Any of these courses will
improve your sales letter writing ability.

What I want to give you today through this article is
a turn-key plan that you can use for FREE to start
writing killer ads. Follow my simple 5 step system
below and you will start writing killer sales letters
within the next few months.

I know you may want to have a quicker way of doing
things, but anything that is worth doing is worth doing
good. Going to college and getting the skills it takes
to do a job takes a minimum of 2 to 4 years and often
quite a bit longer. If you follow my techniques below,
you will become a killer sales letter writer within 2
to 6 months and have the skills to be an entrepreneur
for the rest of your life. Don't quit after 6 months
though. Keep doing these techniques for years and you
will keep those creative juices flowing and building
in you for the rest of your life.

So, without further ado, here are the 5 Insider Secrets
to Writing Million Dollar Sales Letters.

1. Spend one to two hours a day copying by hand some of
the greatest sales letters of all time.

The easiest way I could ever tell you to become a good
ad writer guaranteed is to copy and study good ads
until they become a part of you. Study each paragraph.
Look and contemplate why they said this or that.

Figure out what they were trying to do in each
paragraph. Go out and pick up some of the sales letters
by the best ad writers of all time, such as Ted Nicholas,
Gary Halbert, Jay Abraham, Brian Keith Voiles, and
others. You could also go around the Internet and print
out the ads for top selling products and services you
know of online.

Then, pick out an ad that you admire greatly that you
know produces tons of sales for it's owner. Start
copying it by hand. Write the entire sales letter out
in your own hand writing. Write it out 5 to 30 times
over the next week or month.

I told you this would take some time, but it will be
worth it. Once you have written this sales letter over
and over again, you will begin to almost memorize the
way the writer worded different things. Next time you
sit down to write a letter, their wording and even
part of the mentality that they sat down to write with
will have become a part of you.

After you have copied the first sales letter so many
times that you are actually sick of the thing, it is
time to go onto the next letter. Pick out another sales
letter you admire and copy it by hand. Copy it 5 to
30 times until you begin to know it by heart as well.

Keep doing this with more and more of the winning sales
letters and you will find some interesting things
happening when you go to write a sales letter. You will
sit down and some of their phrasing and ways of doing
things will come to your mind. Once you have copied
dozens of these sales letters you will find that it is
becoming much easier to just sit down and begin flowing
right into a million dollar sales piece.

By doing your assigned homework you will begin to
learn how to write the headlines, benefits, and the
P.S. You will actually start doing the things that Ad
Writing courses teach you how to do naturally.

As you continue doing this for the next year you will
find yourself getting better and better at writing ads
every single month. By following this one technique,
anyone reading this report can make a decision to start
writing better ads next week.

Even if you are only writing ads for your own business,
doesn't it stand to reason that you owe it to yourself
to write the most profitable ads possible. Isn't it
worth the time you have to dedicate to it?

2. Create a Swipe File.

You should also collect all of the good sales letters
you find and create a notebook out of them. Then, when
you are sitting down to write a sales letter, you can
thumb through your notebook of sales letters to generate
ideas for your project.

Many copywriters call this their swipe file. They use
it as an idea generator for their headlines, body copy,
bullets, etc. If they are stuck on creating a good
guarantee, they can look through other guarantees people
have used. If they are trying to think of how to do a
P.S., they can look through other ones. They can get
their letter writing going through taking ideas from
other winning sales materials.

Never Use Ideas Word For Word From Your Swipe File.
This would be plagiarism. Use it to generate general
ideas. You don't want to copy their sentences word for
word. You want to flip through some different sales
letters until an idea forms in your head about what
to write for your project.

This swipe file will help you keep on track and
produce winning sales materials every time and it costs
you nothing to create. Just collect or print out winning
sales letters you find and put them in a notebook or
series of notebooks you keep handy when writing your
letters.

Remember the cardinal rule when using your swipe file.
NEVER copy the ideas word for word!

3. Always research your client's customers until you
know them like your own best friend.

Many times you will see reports on how to write killer
sales materials that cover many of the basics, but
they forget the most important part. The major key to
writing million dollar sales letters is to know your
customers like you do your own best friend.

You need to know what their needs and desires are. You
need to know what fears they are experiencing. You need
to know what their Hot Buttons are. What is it that
they respond to? What is it that would offend them?

If you don't know your prospects, then you can never
write an effective sales letter to them. I don't care
if you are best writer in the world. If you don't know
them, you won't be able to make sales to them.

Good copywriters take polls of the customers. They
look at sales letters their customers have already
responded to. They go out and ask questions of their
potential customers. They do everything they possibly
can to know who their biggest potential prospect is.

If you can't tell me everything about your potential
prospects, then you aren't ready to start writing yet.
You should know their general age, their hot button,
their dreams, their fears, and everything that relates
somehow to your product.

The key to a good sales letter is being able to
describe the benefits of your product to this individual
prospect or customer. It needs to be personalized to
them individually.

4. Relax.

Learn how to relax. If you are in a rush to do your
sales letter, it will be obvious to the readers. Be
willing to take your time and do an extremely good job.
Let things stew inside your brain between each of the
important elements.

After you research your prospects and get to know them,
take some time to relax. Think on them and their desires
for a while. Take some time to relax after you write
your headlines and choose the best one for your letter.
Think about how to create that flow throughout your
letter, starting with your headline.

Take some time to relax after you write your rough
draft. Sit it down and come back to it the next day.
Then, you will be refreshed and ready to edit it. After
you have done your editing, put it away again for a
little while. Come back to it refreshed and read over
it again. See if there is anything else you would like
to change about it.

Don't rush through the writing process. Learn how to
let your mind go to work by working on it, then relaxing
a bit. Go back to work and then let your mind stew over
it again. Keep this process throughout the entire letter.

5. Test and Edit.

There is only one way you can ever determine if a sales
letter will be successful or not. It has to be put to
the test. It has to be sent out to some of the
potential prospects.

Send it out and find out if it makes a profit or not.
If it is winning letter right up front, great! If not,
then it is back to the drawing board. Whether it makes
money or not, you will still need to test it.

For example, you should take the letter that made
money and try a different headline for it. Compare the
results to the original. Test a different price. Test
the offer worded slightly different. Keep the sales
letter that is producing the best results after each
test. This is the control that you will determine your
results from.

Winning marketers are always testing their materials
to find out which one is producing the best results.
The killer sales materials that you see being used year
after year and decade after decade became that way
through this type of testing. Rarely is the first
letter written the absolute best letter it could ever
be. You need to keep improving it through testing
until you have the letter that consistently out-pulls
everything else.

As you can see, copywriting isn't all about being
born with huge amounts of writing talents. It is
about making a decision to become the best. It is about
deciding to do the work you need to succeed in your
business. Good copywriters are never lazy, and anyone
can be a good copywriter. What about you?

All the Best,

Terry Dean

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