1st Find The People You Like
By Alejandro Cárdenas-González
c 2002 - 2004 ALL RIGHTS RESERVED
This article will help you define a group of buyers that you like.
You get a powerful, practical, method to concentrate your efforts in a particular Group of Buyers, niche, or market segment.
This will improve your chances of success -GUARANTEED.
* Print this article and use the pencil so that you
* Write down your ideas as they pop up!
* Use the highlighter to choose your buyer -
* Use different colors to identify several groups.
* Set yourself a limit on time spent -say 2 hours,
and questions asked -say 25, of which you already have 19 questions
below.
Please, no censorship allowed at this stage,
Let your creative self flow freely into the process.
Imagine ...
HAVE FUN
First.
It is very important that you truly enjoy the person
Choose a buyer that you can identify with, that
you share common values, tastes, habits, and that
you feel happy dealing with.
People that share your interests in school subjects,
experience on the job, hobbies, or
Your lifetime Dream, are good candidates.
Choose a group of buyers that
* You like
* You know about
* You have experience with
These three elements will improve
your probabilities of success spectacularly.
------
Second,
Ask the questions:
Who is my group of buyers?
How can I describe them?
Now, choose the characteristics that best describe the
people you like to deal with. Add, scratch out, paint,
and do whatever you think helps you best describe the person.
Think of one individual in particular.
Age:
babies
kids
teenagers
young adults
adults
mature adults
seniors,...
---
Gender:
Gals
Guys
Gays
Lesbian
other
---
Marital status
Single
Married
Divorced
Joint venture
---
Family status and role
babies,
children,
sons,
daughters,
mothers,
fathers,
grand moms,
grandads,
boyfriends,
girlfriends,
pregnant moms,
wives,
husbands,...
---
Employment
- not in workforce
- employed
- self employed
- unemployed
- Busines person
- Entrepreneur
- Manager
- Upper Management
- Workers
- clerks,
- fast food
- factory
Professionals
- doctors
- lawyers
- dentists
- architects
- engineeers
- authors
---
Social roles
Candidates / Students / Teachers / Managers / Entrepreneurs
- Kinder
- Elementary
- High school
- College
- Post Graduate
- Life - long education
- Special education
- Adult education
- English as a second language
- Technical
- Online education
---
Income
Poor
lower middle class
middle class
upper middle class
rich
very rich
extremely rich
---
Geographic location
Area in town
Town or city
County
State
Country
Urban
Rural
Suburban
Large City
Small town
Small city
----
Primary language
- English
- German
- Spanish
- Italian
- Chinese
- Japanese
- French
---
Recreational activities
Sports
- fans
- athletes
- suppliers
- promoters & sponsors
- coaches
-divide by sport and by team
Football
Basketball
Baseball
Soccer -did you profit from the World Cup?
Golf
Tennis
Jogging
Extreme sports
---------
Are they?
Students
College students
Professionals,
Recreational
Health oriented
Collectors
- stamps,
- coins,
- bills
- beer mugs
- matchboxes
- ashtrays
- wine corks
- records, - Cd's
- DVD's
- Videos
Performers
- musicians
- painters
- actors
- clowns
- comedians
Restorers
Reference suppliers
Politicians
-lawmakers
-office holders
-party leaders
-party members
-party volunteers
-fund raisers
Who are they in their spare time?
-Cooks
-Gardeners
-yachters
-quilt makers
-knitters
-magazine readers
-magazine collectors
-hunters
-
Who are they in a place?
Car driver
fan
housekeeper
cook
web designer
hotel guest
tourist
host
visitor
shopper
Who are they in time, special occasions?
Graduate
birthday
Christmas
Santa Claus
spouse
Grandfather
-Mom at Thanksgiving
groom
bride
Who are they ....
in terms of new categories applicable to your idea or intuition;
the possibilities are endless, so set yourself a limit on time spent
and questions asked.
----------
Go through the list one - two - three times or more.
Get those neurons really spinning and sparkling with ideas.
Take a fast lap around the block, or
a quick dash into the kitchen ...
Do it again, ...
----------
When you have a good description of your ideal buyer,
close your eyes and imagine the buyer at her computer,
reading your web site, buying your products.
Fix this picture in your mind.
Visualize the pleasure she will get from your product
Draw a picture of her.
Smiling
Making friends with you
With a big fat package of
your products on her lap
----
Third
You now have a very clear picture in your mind of
Your ideal buyer
Write down a description of the individual, ideal prospect for your business
Draw a picture of her
Tell her what you like about her
Write her a love letter ...
---
It is now time to find out what they WANT ...
subscribe now to the Freedom Project
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PS Also want the worksheet to see what they want?
PPPS Yeah I know, You also want to know the keywords to
target for your web site:
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